Write a personal reflection based on a book , Four Seasons: The Story of a Business Philosophy, Isadore Sharp (four pages)：

Write a personal reflection based on a book , Four Seasons: The Story of a Business Philosophy, Isadore Sharp (four pages)：

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• How the company’s leadership is different from other hospitality businesses? (one page)
• How the company cares for internal customers (=employees)? (one page)
• How the company serves external customers? (one page)
• How will you apply what you learned from this book into your future professional life? (half page)
• What is your own definition of “Service Management”? (half page)

2.  Due November 18 (Fri.) by Noon.

3.  Double-spacing, all pages numbered, correct spelling, and good grammar 12 font size,

• 40%Personal reflection of a book, Four Seasons: The Story of a Business Philosophy
• 30%Detail in expressing issues, concisely and accurately
• 20%Quality of written expression including grammar
• 10% Your own definition of “Service Management”