Time-pressured, dual-career families

Time-pressured, dual-career families are a prime target market for

Time-pressured, dual-career families are a prime target market for

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• Question 2

5 out of 5 points

Which of the following is NOT a franchise operation?

• Question 3

5 out of 5 points

Regarding wholesalers, which of the following types has the LOWEST operating expenses as a percent of sales?

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• Question 4

0 out of 5 points

Which of the following statements about agent wholesalers is FALSE?

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• Question 5

0 out of 5 points

Which of the following statements about agent wholesalers is FALSE?

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• Question 6

5 out of 5 points

Export and import agents are basically manufacturers’ agents who specialize in international trade.

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• Question 7

5 out of 5 points

Internationally, door-to-door selling is growing in popularity and, in the U.S., it accounts for more than 15 percent of all retail sales.

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Page: 340

• Question 8

0 out of 5 points

Which of the following is not a type of service wholesaler?

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• Question 9

0 out of 5 points

Use this information for questions that refer to the Centerville Retailers and Wholesalers case.

Carol Lamb has lived in Centerville all her life. She owns a retail store that sells hobby and craft supplies. She bought the store after working there for 7 years. Carol has just been asked to head up the Retailers and Wholesaler Group of the Centerville Chamber of Commerce. The most active chamber members in her group are described below:

Walden’s Leather is part of a regional chain of stores that sells leather goods – mostly men’s and women’s clothing – with the upscale Walden’s brand name. Walden’s primarily relies on its own stores where knowledgeable salespeople offer great service. Walden products are also sold, on a limited basis, in some fine department stores.

Publisher’s Helper is a small business started by Audrey Yang that provides and stocks display racks for paperback books and magazines. Most retailers welcome the service Audrey provides, in part because she does her own research to determine which paperback books and magazines sell best in Centerville.

Cuzco’s is Centerville’s alternative to Wal-Mart. The store sells a wide variety of merchandise. The company used to concentrate its product mix on small appliances – but now Cuzco’s carries any product that it can sell profitably. Its low prices stimulate faster turnovers and higher sales volumes.

Games Unlimited sells video games. Jamie Carraway, who owns the local store, signed a contract with Games Unlimited and follows strict rules covering her store’s operations and the Games Unlimited marketing strategy. She pays that company a fee for promotion it provides as well as commissions on her sales.

Johnson’s Health and Beauty Supplies sells cosmetics and other health and beauty products to retailers and salons throughout the greater Centerville area. It owns the goods it sells to these retailer customers, and it provides all the wholesaling functions they need.

Valu Grocer is an independent grocery store that belongs to an organization sponsored by a large food wholesaler. The fifty stores grocery stores that share the Valu Grocer name are linked by contracts that include basic operating procedures, storefront designs, and joint promotion efforts.

Reddy and Sons sells equipment for several different manufacturers of plastic molding in the Centerville area. It earns a commission from each manufacturer on the products it sells for that manufacturer, but it does not take ownership of the equipment it sells nor does it install the equipment.

Katrina’s Salon started out as a low-status, low-price, low-margin hair salon 15 years ago. After some success, the company moved into a nicer storefront, raised prices, and now operates in the middle of the market.

Which of these businesses best fits the definition of a limited-function merchant wholesaler?

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• Question 10

0 out of 5 points

Which of the following is NOT relevant regarding why some consumers prefer one retailer over another?

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• Question 11

0 out of 5 points

The majority of all retailers in the U.S. have annual average sales of less than $1 million.

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• Question 12

5 out of 5 points

Sandi Barefoot sells the entire output of several small companies based in Silicon Valley. Each of the companies designs and produces remote control devices. Sandi has almost complete control of pricing and selling–because the engineers who started the companies are mainly interested in inventing things. In addition, Sandi often provides working capital to the producers, who have very limited financial resources. Sandi is paid a substantial commission on all sales. Sandi is a:

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• Question 13

5 out of 5 points

Specialty shops will continue to be a part of the retailing scene as long as customers have varied tastes and the money to satisfy them.

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• Question 14

5 out of 5 points

A manufacturers’ agent:

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• Question 15

5 out of 5 points

Selling agents avoid working for a manufacturer that is having financial trouble because of the high risk.

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• Question 16

5 out of 5 points

Agent wholesalers are very common in international marketing.

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• Question 17

0 out of 5 points

In-store shopping varies a lot from country to country, but online shopping does not.

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• Question 18

5 out of 5 points

“Soak” is a retailer with two locations in a major metropolitan area, both of which are in large, popular shopping centers. It carries a unique assortment of high-quality shower and bath products, such as soaps, bubble bath, and bath oils. One of its most popular products is a “bath bomb”—a round ball that fizzes and releases aromatic bath oils when placed in a bathtub filled with warm water. The small staff at the store is very knowledgeable about the store’s products and provides a high level of customer service. “Soak” would be classified as a:

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• Question 19

5 out of 5 points

Rack jobbers

• Question 20

0 out of 5 points

Retailers and their strategies can easily be classified based on the type of merchandise they sell.

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