This post addresses choosing a joint venture partner.

This post addresses choosing a joint venture partner.
A US inventor has developed and patented a new running shoe that can increase a runner’s speed substantially.

He got two proposals from two different companies who would like to form a joint venture with him. One company is a French sportswear giant which has a marketing and distribution system in every major city in Western Europe and massive capital resources. Another company is a privatized Hungarian firm that can offer substantially lower production costs.

Which company should he choose as a joint venture partner and why?

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