Over the years, marketers have found it challenging to assess efficient communication campaigns but have ultimately decided that this evaluation tends to change periodically

Over the years, marketers have found it challenging to assess efficient communication campaigns but have ultimately decided that this evaluation tends to change periodically (Bobocea, Spiridon, Petrescu, Gheorghe, &Purcarea, 2016). Being able to utilize effective methods of marketing communication constitutes Read More …

What are some examples of communication strategies that have worked for different organizations?

What are some examples of communication strategies that have worked for different organizations? Over the years, marketers have found it challenging to assess efficient communication campaigns but have ultimately decided that this evaluation tends to change periodically (Bobocea, Spiridon, Petrescu, Read More …