The strategic audit system is a diagnostic tool to pinpoint an organization’s strengths and weaknesses. Use the Strategic Analysis Framework and other tools in order to conduct a strategic audit. You might consider using a SWOT analysis for both companies to analyze each company’s situation.
For this assignment, a mini strategic audit will be conducted for two companies with an overall goal to compare how each company differs in the strategy management and implementation, while identifying the importance of strategic management.
Conduct a mini Strategic Audit on e-company Tigerdirect.com and Best Buy, Visit the each company’s website at Tiger Direct at http://www.tigerdirect.com/ and Best Buy at www.bestbuy.com. After conducting research, identify key strategies that each company has in common. List a brief introduction of each company, to include the Mission Statement and compare key aspects of each company. Identify the importance of strategic management based on your research. Be sure to include the concepts identified in the readings for this week’s topics.
The requirements below must be met for your paper to be accepted and graded:
Write between 1,250 – 1,750 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material; one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.