Screening the Business Idea and Business Model

Screening the Business Idea and Business Model

Screening the Business Idea and Business Model
The final project will be a Screening the Business Idea and Business Model Paper. The Final Project will contribute25% to
the course grade.

Focus of the Final Project
In an eight- to ten-page, not including title page, reference page and appendix, present a reflective paper on the
feasibility of an original business idea and business model by using a screening inventory. The final project requires at
least five peer reviewed resources. Note: this is not a business plan. The paper should include a screening inventory with
supporting rationale to specifically address the following elements:
ÔŅĹDescribe an original business idea and how the specific idea will meet an unmet need.
ÔŅĹSummarize the product or service.
ÔŅĹExplain the Value Proposition and how the need will be met.
ÔŅĹIllustrate the Business Model and identify what criterion supports the model selected.
ÔŅĹExamine the Market Size and Growth. Compute a large enough market potential for the venture to be profitable and examine
the potential for growth.
ÔŅĹIdentify the Competitive Advantages and predict what will make the venture stand out among competitors within industry.
ÔŅĹAnalyze the Management corps and examine the skills needed of an entrepreneur and team to develop venture.
ÔŅĹAssess the Revenue/ Growth Projections and compute how long it will take to become financially viable.
ÔŅĹDetermine Financing Requirements, including an assessment of the financing requirements to begin operations.
ÔŅĹPrepare a summary of possible mitigating strategies. Identify specific supporting information that will enable the
potential of the business idea to develop into a viable venture and overcome any risks.
Writing the Final Project Paper
The Final Paper
ÔŅĹMust be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the Ashford
Writing Center.
ÔŅĹMust include a cover page that includes the following:
?StudentÔŅĹs name
?Course name and number
?Title of paper
?InstructorÔŅĹs name
?Date submitted

Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use at least five peer-reviewed sources, including a minimum of two from ProQuest Entrepreneurship.
Must include, on the final page, a reference page that is completed according to APA style as outlined in the Ashford
Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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