Red Bull in the U.K. market Custom Essay
1- meddle income family who usually buy water daily to drink – the product red bull still water.
2- middle ages 35 – 50 male/female who are working full time and looking for healthy drinks in break. the product decaffeinated coffee red bull.
Brief overview of analysis identifying key SWOT factors
When developing a plan from case study material it may be necessary to make assumptions where information if sketchy or unavailable
Selection of Markets………
Stages of Target Marketing
a. Market Segmentation
Consumer: Demographics; Geographical; Benefits; Lifestyle; Usage.
B2B: Geographical; Size of Firm; Type of Industry; Type of Buying Organisation
Marketing Plan continued…..
Segments of the market the organisation proposes to target. The remainder of the plan will be directed at these target markets.
Each target market should be profiled and justified.
Profiles = Key characteristics and needs of each target market
As each segment is aimed at a different group of buyers, each target market will require a differentiated marketing mix.
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