Organic Cafe SWOT Analysis & Risk Management Plan
Introduction-Briefly describe the business, product, or service for this SWOT and Risk Management Plan
Strengths are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Weaknesses are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Opportunities are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
Threats are clearly articulated and relevant. They are supported by both information from this specific business concept as well as industry norms.
In addition to the narrative, a summary chart depicting the key elements of this business’ SWOT analysis using bullet points is provided.
Risk Management Plan
The risk analysis quantitatively and qualitatively defines both positive risks (opportunities) and negative risks (threats).
Risks are prioritized and the most likely and relevant risks are identified (a chart or table may help you communicate this information).
Risk strategies are created for the most likely and relevant risks (contingency planning, avoidance strategies, optimation strategies, transference such as insurance, etc.).
All elements of the SWOT are based upon industry data.
Risk Management details are researched and assertions are supported.
In addition, Please note that the intended audience in this case is the potential investor.
Use academic or business sources only please
The business idea is: I am proposing to build a cafe offering organic products such as fresh brewed coffee, sandwiches, salads, soups, and beverages. There are several cafes in the current market; however, there are very few that offer an organic menu option making our packaged product competitive against the Starbucks and Dunkin Donuts, but not unique. Many people today are more health conscious about what they consume, Deep Rooted Cafe will be able to fill that gap in the current market. The structure of the cafe will be extremely attractive with free WIFI availability and an environment set up for meetings or a lunch date with family or friends.
The product differentiation will be using fresh organic healthy options to all consumers versus pre-packaged items that are heated and sold. Moreover, our coffee will be freshly brewed using organic grinded beans. The intended targets audience will be young adults, professionals between the ages of 20 and 40 and other consumers who are conscious about their health, educated individuals who can appreciate the products being offered. Additionally, individuals with incomes averaging at least $20,000 annually as the pricing of the products will not be cheap, but according to the premium quality of the products.
The vision and mission of Deep Rooted Cafe is to strive to expand on the organic way of life by producing our products with integrity and taking into account the impact that our products may have on the environment and as well as the health of our customers by providing organic coffees and food items. We embrace and promote a healthy option of drinking coffee and eating healthy.