Multi-National Corporations (MNCs) Strategy analysis

Multi-National Corporations (MNCs) Strategy analysis with given topic Custom Essay

The assessment details, guidance and marking criteria are shown at the end of this pack. The assignment is made up of two parts:

  1. Part 1: Coursework (3000 words)
  2. Part 2: Reflection on coursework (1000 words)

Part 1: 3000 word essay (80%). You are given two choices and must select one essay title. The questions and guidance notes are below.

Part 2: 1000 word reflection (20%) (title release 3 weeks prior to submission via Unilearn)

Essay 1

?MNCs are no longer seen as repositories of their national imprint but rather as instruments whereby knowledge is transferred across subsidiaries, contributing to knowledge development? (Minbaeva, Pedersen, Bjoikman, Fey and Park, 2003). Using appropriate theory (drawn from academic literature), along with empirical evidence, discuss the factors that influence knowledge transfer within multinational companies.

OR

Essay 2

Critically discuss how language differences between home and host country can influence MNCs entry mode strategy.

Guidance on tackling your essay

Marking criteria

Details and guides are all on the file. Pleade read the instruction carefully and released PPT slides.

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