To start off this assignment, first make sure to review the required
background materials carefully and make sure you have a solid
understanding of the various pricing strategies and when they are typically
used. There is also a listing of optional readings that may help you with
the concepts and could serve as useful references for this assignment.
Once you have finished reviewing the background materials, think carefully
about the following situations and write a four- to five-page paper
discussing what pricing strategy you would recommend in each of the
situations. For each recommendation, make sure to explain your
reasoning and to cite one of the required background readings in support
of your recommendation. Make sure to cite at least three sources from the
background materials in your paper:
1. A company has developed a new 3D television with outstanding
displays. The company has a patent on a new technology that doesn’t
require glasses to see the 3D effect and has a display far better than
those of any competitor’s 3D televisions. The company still has to
compete with other television manufacturers, but because of the patent
and superior technology it is likely to have a large advantage in the 3D
television market for at least a year or two.
2. A brand new company has developed a new dishwater detergent which
is comparable to other major brands in quality, but the company has
developed a new manufacturing technology that over a period of time
should be able to produce detergent at a cheaper cost than any
competitor. The cost of the new manufacturing equipment was high, but
once the equipment is paid off it should be very cheap to produce each
bottle of detergent.
3. You have just opened up a new electronics shop and Apple will be
releasing their latest iPhone in a few days. You are confident that once
customers come into your shop they will be impressed with your large
selection and knowledgeable and friendly sales staff and will become
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loyal customers. However, given the nearby location of Best Buy and
other popular electronics shops it will be a challenge to get customers
into your shop. So the first big pricing decision you have to make is
what to charge for iPhones.
4. You have started a new fashion company, and your partner in this
business is one of the top designers in Italy. You and your business
partner’s plan is to become known as one of the premier manufacturers
and designers of blue jeans in the world, and hope to have a very high
end brand well known among the wealthy and fashion conscience.
• Answer the assignment questions directly.
• Stay focused on the precise assignment questions, and don’t go off on
tangents or devote a lot of space to summarizing general background
• Make sure to use reliable and credible sources as your references.
Articles published in established newspapers or business
journals/magazines are preferred. If you find articles on the internet,
make sure it is from a credible source.
• Reference your sources of information with both a bibliography and intext
citations. See the Student Guide to Writing a High-Quality
Academic Paper, including pages 13-14 on in-text citations. Another
resource is the “Writing Style Guide”, which is found under “My
Resources” on the TLC portal