MN2305 Assignment 2 Marking Guidelines

MN2305 Assignment 2 Marking Guidelines

 

Assignment 2 Individual company marketing plan content expectation

 

% Weighting

Concise executive summary of key content and the plans anticipated impact on the business.

 

 

10

A coherent marketing plan framework is identified explicitly from engagement with a range of authoritative sources.

 

 

10

Using a light touch, demonstrate further original development by way of highly visual summary representations of augmented industry analysis from assignment 1.  DO NOT DUPLICATE any elements of assignment 1 here.

 

 

10

Evidence of effective utilisation of marketing learning from lectures and crucially beyond class wider reading to offer analytical insights and credible proposals for the various elements expected in a marketing plan.  Assumptions are clearly stated.

 

 

30

Careful consideration is given to measurement, control and evaluation metrics, utilising SMART objectives.

 

 

10

Effective use of a range of pertinent industry data, particularly sources such asEuromonitor.

 

 

10

Competent use of a range of academic sources, particularly text books and academic journals such as Emerald, Business source complete, Scopus, Nexis UK ABI Inform and Science Direct.  http://libguides.rhul.ac.uk/content.php?pid=491134&sid=4031078

 

 

10

Frequent, accurate Harvard in text referencing (every idea) with 3+ pages of double spaced bibliographic references.

 

 

10

Penalties

 

 
Word count falls outside the permitted range Minus 10 points
Poor grammatical and spelling accuracy Minus 10 points

 

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