MBA 565 Marketing quiz 1answers

MBA 565 Marketing quiz 1

The most scientifically valid research is ________ research. (Points : 5)





2.More than any other group, the ________ cohort accepts cultural diversity and puts personal life ahead of work life. (Points : 5)





3.Core competencies tend to refer to areas of special technical and production expertise, whereas ________ tend to describe excellence in broader business processes. (Points : 5)





4.With respect to the shortage of raw materials, air and water are classified as ________ resources. However, as we know, problems are beginning to plague both our air and water quality. (Points : 5) Marketing quiz 1answers





5.The firm should estimate its competitors’ costs and performances as ________ against which to compare its own costs and performance. (Points : 5)





6.In the famous case where Coca-Cola introduced New Coke after much research, the failure of New Coke was largely due to a marketing research barrier identified as ________. (Points : 5)





7.________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. (Points : 5)





8.________ reflects a customer’s judgment of a product’s performance in relation to his or her expectations. (Points : 5) Marketing quiz 1answers





9.________ are groups of individuals who are born during the same time period and travel through life together. (Points : 5)





10.The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points : 5)





11.Marketers are particularly interested in the consumption of ________, as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value. (Points : 5)





12.A social definition of marketing says ________. (Points : 5)





13.________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. (Points : 5)





14.Traditionally, most businesses focused on stockholders. Today, the focus is on what are called ________. (Points : 5)





15.The company’s marketing information system should be a cross between what managers think they need, what managers really need, and ________. (Points : 5)





16.Which of the following types of tests shows a picture and asks respondents to make up a story about what they think is happening or may happen in the picture? (Points : 5)





17.________ activities include those the company undertakes to make the product accessible and available to target customers. (Points : 5) Marketing quiz 1answers





18.A company with a ________ may be held back by low brand awareness, low brand availability, benefit deficiencies, and high price. (Points : 5)





19.Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. (Points : 5)





20.Market-driven organizations tend to excel in three distinctive capabilities: ________, customer linking, and channel bonding. (Points : 5) Marketing quiz 1answers





21.Which of the following is not an example of a valid advertising message in PharmaSim? (Points : 5) Marketing quiz 1answers





22.Allround has the highest awareness and brand trials of any brand. (Points : 5)


23.Allstar currently offers three different brands on the market. (Points : 5)


24.The “team leader” is only person who can advance the simulation. (Points : 5)


25.What are the objectives of Allround’s brand management team? (Points : 5)





26.You can discontinue a brand at any time. (Points : 5)


27.Any team member can purchase research. (Points : 5)


28.What is the maximum allowable analgesic in a four-hour dose of medication based on FDA regulations? (Points : 5)




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