Is there a market for a high-end luxury fashion brand with an Indian influence in London?

Is there a market for a high-end luxury fashion brand with an Indian influence in London? Custom Essay

The aim of this research is to provide and overview of the current state of the London market in regards to luxury brands from emerging countries, and more specifically Indian brands, focus on understanding the consumer, his perception of a luxury brand

The main objectives of this research paper will be to explore and provide:

– an overview of the current state of the market (the competition – other luxury brands from emerging countries, and more specifically Indian brands)

– consumers perceptions of Indian luxury brands

– Future trends (on the basis of exploration of the state of the market and consumer perception, see what is missing)

 

Literature:

Something to understand the market and identify gaps

The biggest part is understanding the consumer (need to focus on this)

Need to have academic theory about consumer perception

 

The review needs have a convincing analysis of the literature from a novel or complex perspective

Partially successful attempts made to theories beyond the current state of literature

 

Methodology:

Innovative and sophisticated research design

Capable of supporting interferences from data to conclusions

Ethical and philosophical issues central to discussion

 

Cogent argument for data collection/analysis methods appropriate for the question

Well costed and planned fieldwork schedule

Well justified discussion of process

Identification of limitations

Insightful discussion of validity and reliability

Very good reflection on learning process

 

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