International Marketing UNIQLO Custom Essay

International Marketing UNIQLO Custom Essay

International Marketing UNIQLO Custom Essay

List of sources: Indicative Reading List:

  • Usunier, J-C, and Lee, J. (2013) Marketing across Cultures, 5th edition. Harlow: Pearson Education.
  • Tadejewski, M. and Brownlie, D. (2008). Critical Marketing. Wiley/UK
  • Masaki, Kotabe. (2010) Global Marketing Management, 5th Edition, Wiley, UK
  • Mead, R; and Andrews, T G (2008) International Management: Beyond Culture. Wiley/UK.
  • More books on Global Marketing

Journal articles:

  • Harvard Business Review
  • Journal of International Business Studies
  • Journal of International Marketing
  • Journal of Marketing
  • Journal of Macromarketing
  • Management Decision
  • International Marketing Review
  • McKinsey Quarterly
  • Journal of World Business
  • European Journal of Marketing
  • Tourism Management
  • Business Strategy Review
  • International Business Review
  • Journal of International Management
  • Management International Review
  • Journal of Business Research
  • Journal of Consumer Culture
  • Journal of Consumer Research

 

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