International Marketing UNIQLO Custom Essay

International Marketing UNIQLO Custom Essay

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International Marketing UNIQLO Custom Essay

List of sources: Indicative Reading List:

• Usunier, J-C, and Lee, J. (2013) Marketing across Cultures, 5th edition. Harlow: Pearson Education.
• Tadejewski, M. and Brownlie, D. (2008). Critical Marketing. Wiley/UK
• Masaki, Kotabe. (2010) Global Marketing Management, 5th Edition, Wiley, UK
• Mead, R; and Andrews, T G (2008) International Management: Beyond Culture. Wiley/UK.
• More books on Global Marketing

Journal articles:

• Harvard Business Review
• Journal of International Business Studies
• Journal of International Marketing
• Journal of Marketing
• Journal of Macromarketing
• Management Decision
• International Marketing Review
• McKinsey Quarterly
• Journal of World Business
• European Journal of Marketing
• Tourism Management
• Business Strategy Review
• International Business Review
• Journal of International Management
• Management International Review
• Journal of Business Research
• Journal of Consumer Culture
• Journal of Consumer Research

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