International Business 401
Need help getting started with the problem below.
Hello, need help with the following. The company I selected is Coca-Cola.
Please be detailed with references.
Please explain the strategic plan your selected company pursues with regard to doing business in or with other countries.
For example: If your company sells its products to Canada and to South America do they modify their products for these markets or do they use a marketing strategy tailored to each country or a global advertising campaign. Where possible, describe the most recent international strategy they have used or are considering.
Find out as much as you can about the strategy of the company you selected in module 1. Answer the following two questions in a 2 page paper.
What is your company’s major international strategy and why that strategy?
Do strategic choices differ depending on country? Why?