124) Which of the following demographic trends is likely the most responsible for the increasing number ofpeople who telecommute?
A)the migration toward micropolitan and suburban areas
B)the move from rural to metropolitan areas
C)the increasing number of nontraditional households
D)the growing percentage of married couples who do not have children
E)the declining number of manufacturing workers
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125) Chet Hoffman’s chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the least effective component of a marketing plan for Chet to take advantage of this opportunity?
A)develop a presence on LGBT-oriented social networking sites
B)position his agency as focused on specialized experiences
C)implement a mass marketing campaign
D)place specially-targeted ads in gay-themed publications
E)advertise on LOGO
126) With an expected increase in ethnic diversity, marketers are likely to place a greater emphasis on ________.
B)differing advertising messages
D)”us and them” paradigms
127) Jack Weiss recently won a $10 million lottery. Jack’s life will change a great deal, particularly how he spends money. According to Engel’s laws, Jack is LEAST likely to change the percentage of his income that he spends on which of the following?
128) A marketer ofpesticides should be the least concerned about which of the following?
A)shortages of raw materials
C)increased government intervention
D)persistence ofcultural values
E)chemical pollutants in the food supply
129) The green movement will likely spark the least interest in which of the following?
B)environmentally sustainable strategies
130) Norma Bernanke is a marketer at a pharmaceuticalcompany that has just developed a new medication to treat asthma. Which of the following components ofthe political environment should Norma be least concerned with as her company begins to develop a marketing plan for the new product?
A)approval fromthe Food and Drug Administration (FDA)
B)state laws regulating advertising ofpharmaceuticals
C)laws enforced by the Federal Trade Commission
D)the Fair Packaging and Labeling Act
E)the Nutrition Labeling and Education Act
131) Which of the following is an example of a core belief?
A)Marriage is important.
B)Americans should display their patriotism.
C)The comforts of home are more important than entertainment outside of the home.
D)Extended warranties are never worth the money consumers pay for them.
E)Professionals should wear business clothes to work.
132) Consumers undertaking which of the following would be most likely to be identified as “cocooning” or “nesting”?
A)taking a cruise
B)taking up a new sport
C)having a home entertainment center installed
D)hiking the Grand Canyon
E)traveling to Asia
133) Increased marketing of home amenities such as high-end barbeques, hot tubs, and home entertainment centers has most likely been spurred by Americans’ changing views of________.
134) Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm’s industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.
135) Which of the following forces would marketers be most likely able to influence?
A)geographic population shifts
B)core cultural values
D)increasing ethnic diversity
136) How have large retailers such as Wal-Mart changed the dynamics behind partnering with resellers?
137) How have China’s regulations over the past generation limiting family size to one child per couple affected businesses?
138) How do baby boomers today differ fromprevious generations as they neared and reached their sixties?
139) What are some components ofa successful marketing programaimed at Millennials?
140) What are two potential drawbacks ofcreating separate products and marketing programs for each generation?
141) Why might marketers want to target segments ofthe population based on lifestyles rather than age groups?
142) Give two characteristics of the American family that depict its “nontraditional” nature.
143) Why has a growing portion ofthe American population shifted to “micropolitan areas”?
144) How might geographic shifts in population impact marketers?
145) In terms of ethnic and racial makeup, why is the United States today more accurately characterized as a “salad bowl” than a “melting pot”?
146) Why have companies such as IBM and Levis targeted the lesbian, gay, bisexual and transgender community with specifically tailored marketing efforts?
147) Briefly explain why Americans amassed record amounts ofdebt in the 1990s and why thefree-spending trend has ended.
148) Briefly explain the following statement: “The distribution of income has created a tiered market.”
149) Why might it be beneficial for marketers to help develop solutions to problems facing the natural environment, such as increased pollution and shortages of raw material?
150) What is meant by the “green movement”?
151) One purpose of government regulation is to protect consumers from unfair business practices. List two areas in which this may occur.
152) How might a marketer act in a socially responsible way toward the general public?