First, run the simulation using the Default Decisions

 

 

First, run the simulation using the Default Decisions. In other words, use the prices and R&D percentage that are already there. Capture or collect the results for each product (X5, X6, X7) as you run each year. Copy (using Excel, by hand, or some other method) the Financial results and Marketing results, as well as the information provided by the Advisor.

REQUIRED READING:

Refer to the reading on the SLP in the Module 1 Background. Then read the following scenario before you proceed:

SCENARIO

It is December 15, 2015. Joe Schmoe, the VP of Marketing at Clipboard Tablet Co., is smugly patting himself on the back for how well he has done with pricing and product development on the three products, X5, X6, and X7. He knows his strategy was not very creative, since he did not change any prices or R&D allocations over the four-year period (actually six years, counting 2010 and 2011). But he is certain that he did not need to change anything, and that his overall performance is proof.

However, Sally Smothers, CEO of Clipboard Tablet Co., has a different opinion, and she fires Joe.

You are hired. You applied for the position a few weeks ago and interviewed, unaware of the fate of Joe Schmoe at the time. So here you are, Dec. 15, 2015, VP of Marketing at Clipboard Tablet Co., and ready to move the company ahead into 2016. Your boss, Sally Smothers, is expecting you to take over and move the company forward in terms of product development, and smart pricing.

ASSIGNMENT:

Write a 4- to 6-page paper, not including cover and reference page, according to Sally’s directions as follows:

Sally wants to make sure that you are ready to move ahead and asks you to review the past four to six years to see what was going on in terms of product development, sales, pricing, and performance against the competition. You collect all of the data and write a report which is due on Sally’s desk January 2, 2016.

Analyze the results of Joe Schmoe’s decisions and thenwrite the report that Sally is requesting. Run the simulation of the Clipboard Tablet Co. using the default decisions. Access the simulation siteand collect the data for each year (or you can download a copy of it – see below). Make a Case for your proposed strategy using financial analysis and relevant theories.

KEYS TO THE ASSIGNMENT:

The key aspects to this assignment that should be covered in your paper include:

· A review of the products, their life cycles, and how they stack up in terms of price and performance.

· Financial review for each product: X5, X6, and X7 – sales, costs, profitability, prices, unit margins, etc.

· Market review: New Sales, Repeat Sales, Market Saturation, etc.

· Propose an alternate strategy: a general idea of how you might do better with these products: what pricing and R&D allocations, etc., you would have put in place over the last four years, 2012 – 2015.

TIPS AND SUGGESTIONS:

Please note the following tips and suggestions:

· Include a cover page and reference page, in addition to the 4-6 pages of analysis described above.

· Include headings for all papers greater than two pages (basically all papers), but do not use headings as “space fillers.”

· Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for that information which you have “borrowed” or paraphrased from other sources.

BUS599 – MBA Integrative Project

Module 1 – Case

BACKGROUND:

XCG

THE EXCELLENT CONSULTING GROUP

Communication from Art Epance:

Welcome to this project. ABC Company and Whole Foods Market expect us to provide them with top-notch advice on how to integrate Whole Foods into ABC Company. I will be working on analyzing ABC Company. You will be working on analyzing Whole Foods Market. Review as much information as you can on the Whole Foods Market website, particularly that in the “Investor Relations” section. At a minimum, review the following materials in preparation for your report/analysis:

REQUIRED READING:

Reuters Company Profile: Whole Foods Market. Retrieved on November 7, 2012 from: http://www.reuters.com/finance/stocks/companyProfile?symbol=WFM.O

Case study: http://pnphillip.asp.radford.edu/whole%20Foods%20Case.pdf (be sure that you do not rely on this document as your primary source of information, but be sure that you have synthesized information from multiple sources). Retrieved on November 7, 2012 from: http://tainted-ink.net/archives/102.

Article: Business Analysis: Whole Foods Market Retrieved on November 7, 2012 (again,do not rely on this document as a primary source of information, but be sure that you have synthesized information from multiple sources).

Whole Foods Market website: http://www.wholefoodsmarket.com/ Retrieved on November 7, 2012.

Whole Foods Market (about the company) Whole Foods Market Retrieved on November 7, 2012 from: http://www.wholefoodsmarket.com/company-info.

Whole Foods Market – Annual Stakeholders Report, 2011. Retrieved on November 7, 2012 from: http://www.wholefoodsmarket.com/company-info/investor-relations/annual-reports.

Review Case Analysis since it is so important in this final course. The purpose of a Case is to show that you have thought critically about the subject matter that you are learning and to make an argument for aClaim about the specific situation in the Case Assignment. Stephen Toulmin has developed an Argument Methodology that is very useful inMaking a Case. To review Case Analysis and Toulmin’s Argument Methodology, go toMaking a Case page.

CASE 1 ASSIGNMENT:

First, you need to do a strategic analysis of Whole Foods Market. The executives want us to provide an independent, objective view of Whole Foods Market’s current strategic position, including full information of Whole Foods Market’s mission, vision and values. They want to identify its current set of strategic goals, and acritical assessment of the competition and the competitive environment (remote and operating environments). Also, they want to see the opportunities and threats Whole Foods is presently facing, and they need a general idea of the company’s strengths and weaknesses. Whole Foods Market and ABC Company want to know if we think they should make any strategic changes or continue with the status quo. Synthesize everything you have learned, provide a final recommendation, and justify your reasoning.

KEYS TO THE ASSIGNMENT:

1. Do diligent research on Whole Foods Market. I have included links to various websites above.

2. As an MBA, you must perform additional research to find information on competition and general trends for opportunities and threats. For the competitive analysis, identify a minimum of three of the top competitive companies and their best-selling services or products – and justify why each is a viable competitor.

3. Your report should be thorough, and follow closely the outline that I have given you. The final section is the most important one. Use excellent logic and sharp argumentation skills to make your case.

The report must be 5-7 pagesminimumand no more than 10 pages.

TIPS AND SUGGESTIONS

· Optimize your research time: Get an overview of the Case Assignments so you know what information you will be looking for when you do research. As you do research for Case 1, you can also be finding information and data for the other cases, too. Continue this strategy as you do research for the next case and the next, etc. The more information you have about the chosen company, the better you will get to know it. The better you get to know it, the better your analysis will be.

· You may use a simple diagram to highlight important factors. However, do not use the diagram in lieu of valuable analysis (or to take up valuable writing space). It should be in addition to your 5-7 pages of analysis.

· Just because you have written the minimum five pages does not mean that you have adequately covered the topic. Err on the side of writing more rather than less.

· Choose the data you use carefully. Is it relevant and important?

· Include a cover page and reference page, in addition to the 5-10 pages of analysis described above.

· Include section headings within the paper.

· Cite and reference all sources that you use in your work, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for that information which you have “borrowed” or paraphrased from other sources.

· Follow TUI Guidelines for well-written papers.

INTERNET RESEARCH TIPS

Search for articles in the business and trade press that give an independent view of the company; you do not want to depend solely on corporate information. Check the financial websites such as Yahoo Finance, MSN Money, Morningstar, Dunn & Bradstreet, and Standard and Poor’s for reports by industry and financial analysts. Wiki’s and blogs are good ways to get an “inside” look and helpful for evaluating corporate culture/climate.

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