Do “The 22 Immutable Laws of Marketing” Still Apply?

Do “The 22 Immutable Laws of Marketing” Still Apply?
“The 22 Immutable Laws of Marketing,” by Al Reis & Jack Trout. What are your thoughts on the opinions and positions of Ries and Trout? Do their laws still apply? Considering how we communicate and respond in the 21st century, do basic laws of marketing change over time.

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