COM 610 Final Project Milestone Two: Presentation Guidelines and Rubric

COM 610 Final Project Milestone Two: Presentation Guidelines and Rubric

COM 610 Final Project Milestone Two: Presentation

Overview: In Module One, you chose a press release to work with throughout the term that matched your master’s concentration or your interests. Using that same press release, now convert the information into a presentation that combines text and images. In order to capture details of your presentation that you would not necessarily include in your slides, you may record voice narration for the slides or you may provide a transcript or speaker notes with your presentation.

This time, focus on creating content for the employees of the company or organization that created the press release—not journalists.

Prompt: When creating your presentation, be sure to:

A. Incorporate the important elements of the story told in the press release appropriate for the employee audience.

B. Apply key ethical considerations of the field of public relations to developed presentation appropriate for the medium and the given audience. For example, a key ethical consideration when developing this visual is making sure that one has permission to use images, pictures, and logos that are used in the presentation.

C. Apply relevant communication theory (such as the rhetorical approach discussed in your textbook) appropriate for the medium and the given audience. This will be reflected in your presentation slides and narration/transcript or speaker notes you include with the presentation.

D. Employ appropriate best practices in the field to ensure your presentation is effective in delivering its message for the medium and the given audience. This will be reflected in your presentation slides and narration/transcript or speaker notes you include with the presentation.

During the final project submission for this course, you will be asked to defend your choices with regard to ethical considerations, application of communication theory, and effective message delivery, so be sure to take a few notes about your design choices at this time.

Guidelines for Submission: Your presentation should contain at least 7 slides and should combine text and images. Acceptable file formats are .zip, .doc, .docx,

.ppt, .pptx, .odt, .txt, .pdf, .rtf and .html.

Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Presentation: Meets “Proficient” criteria and Incorporates the important Incorporates the important Does not incorporate the 25
Important Elements incorporation of story elements elements of the story told in elements of the story told in important elements of the
demonstrates an astute ability the press release appropriate the press release, but story told in the press release
to discern important story for the given audience incorporation of story elements
elements to include for the is cursory, contains
given audience inaccuracies, or is not
appropriate for the given
audience

Presentation: Key Meets “Proficient” criteria and Applies key ethical Applies key ethical Does not apply key ethical 25
Ethical Considerations response demonstrates a considerations of the field of considerations of the field of considerations of the field of
sophisticated awareness of the public relations appropriate for public relations, but application public relations
different ethical considerations the medium and the given is cursory, contains
appropriate for the medium audience inaccuracies, or is not
and the audience appropriate for the medium or
the given audience
Presentation: Meets “Proficient” criteria and Applies relevant Applies relevant Does not apply relevant 25
Communication demonstrates a sophisticated communication theory communication theory, but communication theory
Theory awareness of communication appropriate for the medium application is cursory, contains
theory and its application and the given audience inaccuracies, or is not
regarding the medium and the appropriate for the medium or
given audience the given audience
Presentation: Best Meets “Proficient” criteria and Employs appropriate best Employs best practices in the Does not employ best practices 20
Practices demonstrates a sophisticated practices in the field to ensure field to ensure the presentation in the field to ensure the
awareness of best practices for the presentation is effective in is effective in delivering its presentation is effective in
message delivery effectiveness delivering its message for the message for the medium and delivering its message for the
and its application regarding medium and the given the given audience, but medium and the given
the medium and the given audience employment of best practices audience
audience is cursory, contains
inaccuracies, or is not
appropriate for the medium or
the given audience
Articulation of Submission is free of errors Submission has no major errors Submission has major errors Submission has critical errors 5
Response related to citations, grammar, related to citations, grammar, related to citations, grammar, related to citations, grammar,
spelling, syntax, and spelling, syntax, or organization spelling, syntax, or organization spelling, syntax, or organization
organization and is presented that negatively impact that prevent understanding of
in a professional and easy-to- readability and articulation of ideas
read format main ideas
Total 100%

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