Choose a campaign: Use research to get to know some campaign(s) in the media around you

Choose a campaign

Choose an advertising campaign, analyze the rehoritcal strategies used, and than evaluate the campaign Custom Essay

  1. Choose a campaign: Use research to get to know some campaign(s) in the media around you: Web, TV, print, radio, mobile phone. An anti-drug campaign for teens? A local Senator’s campaign for re-election? Starbucks’s line of seasonal coffee drinks? A university’s recruiting campaign?
  2. Examine the key elements of the rhetorical situation: the communicator, audience, message and purpose, context
  3. Analyze the rhetorical strategies the campaign is using to send its message—what they did, how and why
  4. Use this analysis to evaluate this campaign.

 

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