You are in charge of all marketing activities

You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against well-known luxury sports cars such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new Maserati model? How would you establish and support this positioning strategy?

Note: Although Maserati equals competitors’ performance and design, it is a small company and has less money than competitors for promotion

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