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A set of Bose car speakers sold to Ford

53. A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n)

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a) component part.

b) specialty item.

c) accessory equipment.

d) raw material.

e) process material.

54. The intangible products that most organizations use in their operations are called

a) component parts.

b) MRO supplies.

c) process ideas.

d) business services.

e) installations.

55. Products used directly in the production of a final product but are not easily identifiable are categorized as

a) accessory products.

b) component parts.

c) MRO supplies.

d) assembly components.

e) process materials.

 

56. A product item is best described as a

a) component of a marketing mix.

b) particular brand.

c) specific characteristic of a product.

d) specific version of a product.

e) unit of measure for the product.

57. Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee’s product

a) line.

b) item.

c) mix.

d) width.

e) depth.

58. A product line is defined as

a) products that can be designated as a unique offering among the organization’s products.

b) products that an organization makes available to consumers.

c) a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.

d) a specific group of products that are offered to the market.

e) products that are sold by the same firm or a division of a firm.

59. Brunswick’s bowling balls, bowling bags, and shoes are individual product ___________ for this sporting goods manufacturer.

a) menus

b) mixes

c) lines

d) life cycles

e) ensembles

60. A product mix is best described as

a) all products offered by a firm.

b) product, distribution, promotion, and price.

c) many products sold by one firm.

d) all products of a particular type.

e) a group of closely related products that are considered a unit because of market, technical, or end-use considerations.

61. Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of

 

a) width of product mix.

b) product mix consistency.

c) depth of product mix.

d) a market mix.

e) a promotion mix.

62. The depth of a product mix is measured by the average number of

a) convenience products as compared with the number of specialty products.

b) different product lines offered by the company.

c) different products offered in each product line.

d) specialty products as compared with the number of convenience products.

e) product features that the company offers.

63. Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr.Goodbar, Krackel, Hershey’s Kisses, Reese’s Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey’s product mix

a) width.

b) depth.

c) length.

d) volume.

e) life cycle.

64. One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm’s product mix

a) width.

b) depth.

c) length.

d) volume.

e) dimension.

65. What measure of the product mix involves the number of product lines a company offers?

a) Quality

b) Consistency

c) Depth

d) Width

e) Size

66. The width of a product mix is measured by the number of product

a) dimensions in the product line.

b) features in each brand.

c) items in the product line.

d) lines a company offers.

e) specialties a company offers.

67. The four major stages of a product life cycle include

a) prosperity, recession, depression, and recovery.

b) specialty, convenience, shopping, and unsought goods.

c) decline, stabilization, exposure, and growth.

d) introduction, growth, maturity, and decline.

e) awareness, interest, trial, and adoption.

68. Sales start at zero and profits are negative during the ____ stage of the product life cycle.

a) decline

b) growth

c) initial

d) maturity

e) introduction

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