64) A company or association’s ________

64) A company or association’s ________ is designed to help guide responses to complex social responsibility issues.

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A)code of ethics

B)cause-related marketing

C)discretion in enforcing regulations

D)privacy policy

E)core value system

Objective: 3-4

65) The primary concern for consumers with the boom in Internet marketing is ________.

A)pornography

B)false advertising

C)privacy

D)sustainability

E)social responsibility

66) Cause-related marketing is ________.

A)a response to customer needs

B)a primary form ofenvironmental awareness

C)a primary form ofcorporate giving

D)a response to corporate politicalproblems

E)an attempt to influence customers’ core beliefs

67) A society’s basic values, perceptions, preferences, and behaviors are all part of its ________

environment.

A)social

B)cultural

C)political

D)cultural-economic

E)natural

68) A society’s core beliefs and values have a high degree of________.

A)persistence

B)simplicity

C)similarity

D)ethnocentrism

E)conformity

69) A society’s ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

A)marketing responses

B)cultural values

C)demographics

D)public policies

E)economies

:

70) Watching the culturaltrends of how people view others, observers have noted an increased interest in ________.

A)socializing with co-workers

B)going out less and staying home more

C)patriotism

D)do-it-yourself projects

E)adventurous experiences

71) Trends in people’s views of organizations indicate that which of the following has increased in the past twenty years?

A)employees’ loyalty to their employers

B)confidence in American politicalorganizations

C)distrust in big American businesses

D)distrust in small, localbusinesses

E)employees’ view ofwork as a source of satisfaction

72) Watching the culturaltrends of how people view society, observers have noted that since September 11, 2001, marketers responded to the increased ________ of Americans with special products and promotions.

A)loyalty

B)patriotism

C)distrust

D)foreign intolerance

E)belligerence

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73) Which of the following is a potentialdownside to using patriotic themes in marketing programs?

A)Levels ofpatriotism fluctuate rapidly.

B)Patriotism has been on the decline in the past decade.

C)Such promotions can be viewed as attempts to gain fromothers’ triumph or tragedy.

D)Americans are less confident in politicalorganizations.

E)Few marketers currently use this technique.

74) Cultural forecasters have noted a renewed American interest in ________.

A)dominating and taming nature

B)the fine arts

C)work as a source of satisfaction and self-definition

D)spirituality

E)organized religion

75) Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.

A)environmentalperspective

B)proactive stance

C)naturalperspective

D)natural management perspective

E)relationship building perspective

76) When the marketing manager Suzie Kwan discusses factors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers, she is talking about the external marketing concept.

Answer: FALSE

77) Marketers, more than any other group in the company, must be aware of the microenvironment and macroenvironment, tracking trends and seeking opportunities:

78) The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

79) The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.

80) Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them. Trudie works for a reseller.

81) Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies.

82) Today’s marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

83) No single competitive marketing strategy is best for all companies.

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84) Consumer organizations such as environmental and minority groups that may question a company’s marketing decisions are referred to as localpublics.

85) As an employee of Bonkers Enterprises, Brianna Jones markets wild and crazy games for teens to play at parties. Brianna’s customer market is a business market.

86) The demographic environment is of major interest to marketers because it involves people, and people make up markets.

87) The single most important demographic trend in the United States that marketers should understand is the changing family structure.

88) As baby boomers reach their peak earning and spending years, they represent markets forhigh-ticket items.

89) Once thought ofas slackers, Gen Xers are now displacing the lifestyles, culture, and materialistic values of the baby boomers.

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90) Millennials comprise the most commercially influentialdemographic group in American history.

91) Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

92) Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than nontraditional households.

93) Recent shifts in where people live have led to shifts in where people work.