300. Converse started selling its “high-top” canvas basketball

300. Converse started selling its “high-top” canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a

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opportunity.

A. market penetration

B. market development

C. product development

D. diversification

E. breakthrough

301. Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:

A. Product development.

B. Market development.

C. Diversification.

D. Market penetration.

302. In developing trails for hiking and biking to bring its winter ski customers back in the summer, Mountain High Ski Resort is pursuing what type of opportunity?

A. Channel penetration.

B. Diversification.

C. Product development.

D. Market development.

E. Market penetration.

303. Zippo is pursuing opportunities with its Multi-Purpose Lighter that is designed to light candles,

fireplaces, grills, and more.

A. market penetration

B. market development

C. product development

D. diversification

E. channeling

304. Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as “having all of the features of Hewlett-Packard’s LaserJet.” So Hewlett-Packard designed a new color printer with a completely new set of features which no competitors’ equipment offered. Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share. This was an effort at:

A. market development.

B. diversification.

C. market penetration.

D. product development.

305. To improve its profits, Delta Tool Corp. has redesigned its entire line of rechargeable power drills– adding several new or improved features and three new models. Apparently, Delta Tool is pursuing a

opportunity.

A. combiner

B. market development

C. product development

D. diversification

E. market penetration

306. Professional Dental Supply has been successfully selling dental instruments to dentists for the past twenty years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

A. market penetration.

B. diversification.

C. market development.

D. product development.

E. Professional Dental Supply will look at all opportunities equally.

307.means moving into totally different lines of business, perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system.

A. Diversification

B. Market development

C. Product development

D. Differentiation

E. Market penetration

308. When a firm tries to increase its total sales by offering new products to new markets, it’s pursuing:

A. diversification.

B. product development.

C. market development.

D. market penetration.

E. All of these.

309. When Sony Corp., an electronics producer, purchased the Pebble Beach golf course in California, it was pursuing what type of opportunity?

A. Diversification

B. Market development

C. Market penetration

D. Product development

310. Cheese manufacturer, Ashe Mountain Corp., started a new chain of movie theaters called Ashe Mountain’s Movie World. The theaters have been a major success and significantly increased the revenues of Ashe Mountain Corp. This is an example of:

A. Diversification.

B. Market development.

C. Product penetration.

D. Differentiation.

E. Market penetration.

311. A beer distributor, concerned about increasing regulation of alcoholic beverages, decides to start a new business distributing children’s toys. This company seems to be pursuing

A. market development.

B. diversification.

C. product development.

D. market penetration.

312. Industrial Plastics Corporation has decided to manufacture and sell electric motors for fishing boats. The firm appears to be pursuing a opportunity.

A. combiner

B. product development

C. market development

D. market penetration

E. diversification

313. A producer of home burglar alarm devices decides to start manufacturing portable video cameras for use in industrial security situations. This is an example of

A. market development.

B. diversification.

C. product development.

D. market penetration.

314. If a cola producer bought out a Mango juice producer in an attempt to appeal to health-conscious

318. Which of the following statements is True regarding international opportunities in marketing?

A. There is no need to consider international opportunities when the domestic market is prosperous.

B. International trade is decreasing worldwide.

C. A product with slow sales growth in a domestic market may experience faster growth in another country.

D. Only large firms can engage in international marketing.

E. All of these statements about international opportunities in marketing are True.

319. All of the following are reasons why international opportunities should be considered by managers, EXCEPT

A.the world is getting smaller.

B. serving international markets may improve economies of scale.

C.favorable trends at home and unfavorable trends in other countries make international marketing particularly attractive.

D. around the world, potential customers have needs and money to spend.

E. it helps to develop a competitive advantage at home and abroad.