271. When Colgate encourages its current customers

271. When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?

A. Market development

B. Product development

C. Diversification

D. Market penetration

272. Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning “coffee breaks.” This effort focuses on

A. diversification.

B. market penetration.

C. product development.

D. mass marketing.

E. market development.

273. Tropicana is trying to get its customers to drink orange juice more often with ads that say “It’s not just for breakfast anymore.” What type of opportunity is the company pursuing?

A. Market penetration

B. Diversification

C. Market development

D. Product development

E. Mass marketing

274. Kraft Foods recently increased its advertising and couponing to its present cheese customers. It appears that Kraft is pursuing what kind of opportunity?

A. Market penetration

B. Product development

C. Market development

D. Mass marketing

E. Diversification

275. If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a opportunity.

A. diversification

B. market penetration

C. product development

D. mass marketing

E. market development

276. Coca-Cola runs an advertising campaign on morning radio shows encouraging current customers to “have a Coke in the morning” instead of their morning coffee. This is an example of:

A. Market development.

B. Product development.

C. Diversification.

D. Market penetration.

E. Mass marketing.

277. Pop Soda Co. wants to increase sales of its existing carbonated drinks by making them more convenient, so it’s making the drinks available at more stores in its present areas. This is an example of:

A. Market penetration.

B. Differentiation.

C. Product development.

D. Diversification.

E. Market development.

 

278. When a customer goes online to register Adobe’s Acrobat Reader, the Web page promotes other related products, including its popular Photoshop software. This is an example of:

A. Product development.

B. Screening opportunities.

C. Mass marketing.

D. Differentiation.

E. Market penetration.

279. means trying to increase sales by selling present products in new markets.

A. Differentiation

B. Market development

C. Product development

D. Diversification

E. Market penetration

280. When a firm tries to increase sales by selling its present products in new markets, this is called:

A. product development.

B. diversification.

C. market penetration.

D. mass marketing.

E. market development.

281. When a company expands globally, this is an example of:

A. Market development.

B. Product development.

C. Diversification.

D. Market penetration.

E. Mass marketing.

282. When AT and T advertises in The Wall Street Journal that smartphones using its technology can make calls from more than 200 countries in the world, which market opportunity is AT and T pursuing?

A. Market penetration

B. Product development

C. Diversification

D. Market development

283. The Wall Street Journal has been trying to attract new customers by promoting its newspaper for student use in business courses. This is an example of

A. product development.

B. diversification.

C. market penetration.

D. market development.

284. An Embassy Suites hotel offers an inexpensive “Family Luncheon Buffet” on Sundays to get customers for its restaurant that is filled by business travelers during week days. This effort to get new customers for the available facility is an example of

A. a production orientation.

B. product development.

C. market development.

D. diversification.

E. market penetration.

285. Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China. What type of opportunity is Coke pursuing?

A. Market development

B. Diversification

C. Product development

 

D. Market penetration

 

286. Avon, which in the past relied on door-to-door personal selling, is trying to reach new customers by distributing mail-order catalogs, adding toll-free telephone ordering, and opening online retail sites. Avon is pursuing a opportunity.

A. market development

B. market penetration

C. target marketing

D. product development

E. mass marketing

287. A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores– to reach non-hobbyists who might be interested in pretty flowers. This is an example of:

A. market development.

B. diversification.

C. market penetration.

D. product development.

288. GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores–to reach consumers who don’t like to buy without first seeing the item in person. This is an example of:

A. market development.

B. diversification.

C. market penetration.

D. product development.

289. An Australian wine producer, facing declining sales at home, set up a new channel of distribution to sell wine in the United States. This seems to be an effort at

A. market development.

B. diversification.

C. market penetration.

D. product development.

290.E-Z-Go, a producer of golf carts, promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls, airports, and big factories. E-Z-Go is trying to increase its sales through

A. market penetration.

B. differentiation.

C. product development.

D. market development.

E. diversification.

291. BeQuick, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, BeQuick is pursuing what type of opportunity?

A. Product development.

B. Market development.

C. Differentiation.

D. Market penetration.

E. Diversification.

292. In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a opportunity.

A. diversification

B. market penetration

C. product development

D. mass marketing

E. market development

 

293. refers to offering new or improved products for present markets.

A. Diversification

B. Market development

C. Differentiation

D. Market penetration

E. Product development

294. When a firm tries to increase sales by offering new or improved products to its present markets, this is called:

A. mass marketing.

B. product development.

C. market penetration.

D. diversification.

E. market development.

295. If Wendy’s decides to test market a hot dog in several stores to determine if it can make more profit from this menu item than from a “Wendy’s single,” which market opportunity is Wendy’s pursuing?

A. Diversification

B. Market development

C. Market penetration

D. Product development

296. To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of “extra chunky” premium cookies. This seems to be an effort at:

A. combination.

B. market penetration.

C. market development.

D. product development.

E. diversification.

297. A producer of frozen pasta dinners finds that its current target customers select among its frozen pasta dinners, going to a pizza restaurant, or staying home and eating an Italian sub sandwich. So the company set up a chain of pizza restaurants that also serve Italian sub sandwiches. This seems to be an effort

at:

A. market development.

B. diversification.

C. market penetration.

D. product development.

298. Wendy’s continues to test possible new toppings for hamburgers, including grilled mushrooms and provolone cheese. This suggests that Wendy’s is pursuing .

A. marketing myopia

B. mass marketing

C. product development

D. market development

E. diversification

299. Wendy’s continues to come out with new offerings like stuffed pitas. This suggests that Wendy’s is pursuing .

A. marketing myopia

B. mass marketing

C. product development

D. market development

E. diversification

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