1. The four key elements that make the current business environment different from the past include globalization, technological change, the importance of knowledge and ideas and collaboration across organizational boundaries.
True False
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True False
3. Using personal technology such as a BlackBerry, means that you must be available all of the time to do the best job possible.
True False
4. Knowledge management is a set of practices aimed at discovering and harnessing the competition’s intellectual resources.
True False
5. Collaboration can occur between but not within organizations.
True False
6. Better serving the customer can start with involving the customer more in company decisions, especially when it comes to discovering more about customer attitudes.
True False
7. The key to company success is how much the industry in which it operates will affect society or how much it will grow.
True False
8. The fundamental success drivers for an organization are innovation, quality, speed, and product delivery time.
True False
9. Innovation is the introduction of new goods and services.
True False
10. If an organization does not innovate, it will die.
True False
11. Quality is the excellence of your product (including goods and services).
True False
12. Total quality includes preventing defects before they occur.
True False
13. Today, customers value both the quality of physical goods and the quality of services.
True False
14. One dimension of service quality is making it easy and enjoyable for customers to experience a service or to buy and use products.
True False
15. Corporate speed often separates the winners from the losers in business.
True False
16. “Cost competitiveness” means pricing your products lower than all competitors’ products.
True False
17. Managing for competitive advantage includes delivering innovation, quality, service, speed, and cost competitiveness.
True False
18. Management is the process of working with people and resources to make profit at all costs.
True False
19. To be efficient is to achieve organizational goals. To be effective is to achieve goals with minimum waste of resources.
True False
20. Efficiency is far more important than effectiveness in today’s competitive environment
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